Cognitive Dissonance – Handling Buyer’s Remorse

Ever wake up in the morning regretting a decision you self-doubtmade the day before? Like committing to buy a boat with a friend? Forgot to ask your wive first if she thought was a good idea? That headache is about to get worse as this is going to be a rough morning. Someone is going to be really mad at you, your wife or your friend.

We all make questionable decisions from time to time and regret it later. This reconsidering is called cognitive dissonance or buyers remorse.

Most casual decisions can be gracefully undone before a lot of harm is done. Some, not so much.

The more important issues and key decisions are harder to undo as people have relied on your word. If changing your mind is habitual, your credibility will be impaired. People, friends and peers, will lose faith in your word. This will eventually make resolving conflict in your everyday lives problematic as others won’t be able or willing to rely on you to live up to the agreement.

There are ways to avoid falling prey to buyer’s remorse yourself. The key is to know what your objective is, why you are considering this opportunity, and should it even be considered at this time.

Take buying the boat with your friend. Are you really likely to use it? Can you afford it? Will your wife think it is a good decision for you given you two struggle each month to make the mortgage payment?

Make sure it isn’t the rush of the moment, the beer, or your friend’s pressure that is inducing you to say yes.

Weighing the pros and cons of a decision should enable you to recognize the right course of action to take, one not likely to make you question later if it was the right decision.

In Seven Secrets to WINNING Without Losing a Friend, I discuss various aspects of cognitive dissonance or buyer’s remorse and how to handle it. I also address what happens when you actually have to change your mind and go back to change the deal.

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